Pension App Redesign
A profitable pension carried a major bank's lowest NPS, ignored by under-35s. Rebuilt around younger users' goals, it became one of the app's strongest products.
View Case StudyExpertise that made a difference at
Expertise that made a difference at
A profitable pension carried a major bank's lowest NPS, ignored by under-35s. Rebuilt around younger users' goals, it became one of the app's strongest products.
View Case StudyA 20-year-old enterprise attendance system, rebuilt as two focused mobile apps for the people who clock in and the managers who run the shift. Shipped in four languages.
Available soonA mobile-first e-wallet for the German market, built from Malta. Send, split and track money in a few taps, wrapped in a clean, effortless interface.
Available soon
An academic paper tracing how Japan's design culture turned inward after the 1990s, grounded in a comparative usability analysis of Japanese and U.S. diplomatic websites.
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An essay reading Yukio Mishima's aesthetics of body and desire against contemporary design, on how sexuality quietly shapes what we make and how we look at it.
Available soon
A design-led concept for Missão, a Brazilian political party run like a product, its platform shaped continuously by the people it serves.
Available soon
From the UK to Malta, Portugal and Brazil, my goal has always been to design for transformation.
Among Pearson’s twelve archetypes, drawn from Jung, the Magician is the archetype of transformation. Across legal AI, e-wallets, insurance and CRMs, I came to see the Designer and the Magician as two sides of the same concept: the first names what I do, the second what I embody when doing it, with transformation at the center of both.
Everybody, at some point in their life, needs magic, and my role is to build it, pixel by pixel, until nobody notices the spell.
I take projects from brief through to product, website and go-to-market assets.
Research, wireframe and prototype in high fidelity, with microinteractions.
Build design systems, component libraries and WCAG-compliant UI.
Validate designs through usability tests, A/B tests and heatmaps, then iterate.
Lead cross-functional squads and handle design handoff to engineering.
Run workflows with Claude, Claude Design and Figma AI for maximum speed.
Open to opportunities worldwide. Currently based in Tokyo, Japan, designing for global teams, products, and people.
Your message is with me, and I read every one myself. I’ll get back to you very soon.
